Over the years the market has caught up with what Other Nature pioneered: more competitors, saturated online offerings, a fundamentally changed customer base, and a language for sexuality and identity that barely existed when the shop opened.
They came to me for a brand positioning and strategy workshop to figure out who they serve now, what they still stand for, and what needs to change to bring the brand into its next chapter.
A full-day workshop, working through four areas:
The output was a prioritised action plan grouped into four tiers, from quick wins to build momentum through to long-term direction. Everything documented as a foundation for the rebrand when they're ready.
"Charly's workshop helped us understand our brand with unprecedented clarity. Through her design thinking, business expertise and experience, humour, and values-led approach, she gave us a clear framework for exploring our brand identity and prioritising realistic goals and actions. Best of all, the process never felt icky or overly corporate.
We would strongly recommend this workshop to anyone who feels stuck or confused about their branding and identity, or who simply needs a refresh. Even if you already have a clear brand concept, the workshop could be helpful to determine your next steps. Thank you, Charly, it was a pleasure!"
